MK02

Managing Marketing Crisis

Objective:

To develop participants’ skills in fields of marketing crises and how to benefit from the latest scientific trends in this respect.

Contents:

1-What are marketing crises.

2- Methods of analyzing marketing crises.

3- Evaluating marketing risks and chances.                  

4- Effective planning to face future hazards.

5- Confronting decrease in customers.

6- Confronting competition and control of deliverers.

7- Achieving marketing researches effectiveness.

8- Confronting inflation slump.

9- Confronting disorder of pricing.

10- Cases and practical applications.

Who should attend?

Marketing Managers