MK01

Developing Marketing Skills

Objective:

Developing participants’ knowledge of the importance and studies of market, taking decisions and providing them with modern methods of performing market researches.

Contents:

1-Modern conception of marketing

2- Marketing and selling.

3- Negotiation skills.

4- Elements controlling marketing process.

5- Article nature and specifications.

6- Personal selling and marketing strategies.

7- Behavioral skills of marketing men.

8- Effective methods of communication.

Who should attend?

Staff of selling and marketing departments.